CLIENT
Clay Hills Creative
SERVICES
Strategy
Creative Direction
Brand Identity
Clay Hills Creative was a one-woman interior styling service offering accessible, online advice for people looking to improve their living spaces. Clients could submit photos of a room, and in return, receive thoughtful mockups with styling suggestions using a mix of their existing decor and budget-friendly additions. With a warm, approachable vibe and the tagline “Everyone deserves a place they love to call home,” the founder wanted a brand that reflected her personal style and made design feel less intimidating for everyday folks.
I created a brand identity that felt warm, welcoming, and grounded—mirroring the approachable nature of her styling service. The name Clay Hills naturally evoked a desert-inspired aesthetic, so I leaned into that with a soft, earthy color palette and a subtle nod to Arizona landscapes. The visual tone needed to feel elevated but never intimidating, so the brand strikes a balance between curated and casual.
The logo system combines a hand-drawn script with a clean, rounded sans serif to reflect her personal touch and friendly style. Supporting elements like a custom pattern and flexible brand marks added personality and made it easy for her to carry the look across social graphics, email templates, and her DIY website.
Because the service was entirely digital, the brand needed to do a lot of the heavy lifting—building trust quickly and positioning her as someone with great taste who wouldn’t overcomplicate the process. She loved how everything came together and felt the identity captured both her style and mission with clarity and charm.
